Peru
| Population(Millions) |
29.16 |
| GDP, PPP (Millions, constant 2005 international $) |
228.54 |
| Foreign Direct Investment, net inflows (% of GDP) |
3.65 |
| GINI Index |
50.52 |
| Life expectancy at birth, total (years) |
73.26 |
| Main 4 exports as % of Total Exports |
| Gold |
25.30 |
| Copper |
22.07 |
| Fishmeal |
6.26 |
| Zinc |
4.56 |
| Estimated Share of GDP by Sector |
| Agriculture |
8.2 |
| Industry |
32.1 |
| Services |
59.7 |
|
Average value of participating large Firms (Average value of OECD) |
|
Average value of participating Small Firms (Average value of OECD) |
| % of firms with more than 50 percent of employees holding technical education |
|
18.7% |
|
23.8% |
| |
| % of firms who applied for intellectual property rights protection |
|
73.7% |
|
47.2% |
| |
| % of firms receiving external financial resources and considering financial support as important |
|
63.3% |
|
22.2% |
| |
| % of firms reporting awareness of leading public support programs |
|
52.3% |
|
23.8% |
| |
| % of firms perceiving public support programs to be adequate |
|
3.6% |
|
2.8% |
| |
| % of firms with access to foreign machinery |
|
51.4% |
|
36.7% |
| |
| % of firms conducting projects with foreigners |
|
84.8% |
|
25.5% |
| |
| % of firms that introduced product innovations |
|
100% |
|
85.1% |
| |
| % of firms planning to innovate more |
|
92.6% |
|
96.2% |
| |
| % of firms considering gain of market share and/or new markets as very important effect of innovation |
|
55.8% |
|
42.1% |
| |
| % of firms earning more than 30 percent from innovation |
|
18.3% |
|
65.3% |
| |
| % of firms finding innovation efforts led to: |
| Cost Reductions |
|
89.0% |
|
73.5% |
| Job Creation |
|
89.2% |
|
72.9% |
| Job Savings |
|
85.4% |
|
75.6% |
| |
Innovative Organizations
Consejo Nacional de Ciencia, Tecnología e Innovación Tecnológica –CONCYTEC Public Institution |
http://portal.concytec.gob.pe/ |
Founded in 2005, the Consejo Nacional de Ciencia, Tecnología e Innovación Tecnológica (CONCYTEC) or National Council of Science, Technology and Technological Innovation coordinates and evaluates government actions in the area of science, technology and innovation. It also promotes economic development through science and technology programs and projects within public institutions, academia, businesses and social organizations. The organization supports the social policies of the Peruvian government focused on reducing poverty and improving the quality of life of marginalized people. In 2009, CONCYTEC launched an initiative to provide financial support to more than 1,000 researchers over the next five years. CONCYTEC sponsors an annual ‘INNOTEC Peru’ innovation competition, where firms, researchers, NGOs and inventors are encouraged to present their scientific results and innovative ideas. |
Ajegroup Product Innovation |
www.ajegroup.com |
Ajegroup is a Peruvian-based family-owned company that manufactures, distributes and sells soft drinks, fruit juices, beer, and water. Their most popular brand, Big Cola and Cola Real, has an annual production of 3.1 billion liters, of which Mexico alone accounts for 2.5 billion. In 1990, the Añaños brothers founded the company with US$20,000. By 2010, the firm had sales of US$1.3 billion from selling 17 trademarks across 16 countries and had experienced five consecutive years of growth of 30 per cent. Having decided to expand into other Latin American countries because of the difficult social conditions in Peru during the early 90s, in only 20 years Ajegroup has challenged the power of global players such as Coca-Cola and Pepsico Inc. throughout Latin America by offering similar beverages at lower prices than those world leaders. The firm credits its success in part to its ability to create a distribution system that works in the specific conditions of emerging markets. Recognizing that street vendors are an important way to reach clients, Ajegroup has developed a distribution network that ensures their products reach them. This type of business process innovation has enabled Ajegroup to continue entering new and compete in other emerging markets. According to Jorge Lopez Doriga, corporate director of Ajegroup: "We started in an emerging nation and we go to emerging countries... the distribution channels and philosophies often are similar, and [there is an] entrepreneurial spirit." The company is diversifying into beer in Peru. By the end of 2010, Ajegroup had already invested US$3 million in a new plant in Brazil and US$10 million in a plant in India. The company has 22 production plants worldwide and a 7% share of the Mexican market, 17% in Venezuela, 7% in Colombia, 12% in Guatemala, 18% in Ecuador, 15% in Peru and 16% in Thailand. |
Alicorp S.A. Product Innovation |
www.alicorp.com.pe |
Founded in 1928 as ‘Grupo Romero’, the firm was renamed Alicorp S.A. in 1997. With 2,314 employees and total revenues of US$3.7 billion in 2010, Alicorp is the largest consumer goods company in Peru. The firm produces, imports and exports food for humans and animals, cleaning products and products derived from cotton oil. Its products are exported to 14 countries that include Chile, Colombia, Haiti, Panama and the United States, and it has operations in Argentina, Colombia and Ecuador. In January of 2010, Alicorp created a Bakery and Gastronomy Innovation Centre, whose main objective is to develop and create new products with the help of customers. In the process, the center also seeks to track changes in the consumption habits of Peruvians. Currently, the company is working on a project whereby it transfers know-how to Peruvian bakers. Peru’s artisan bakers compete internationally, presenting their best-baked goods in international contests such as "Pan's World Cup - France 2012", which managed to qualify Peru as the country with "The Best Bread in the World." The involvement of the bakers in the contest is sponsored by Alicorp and the Peruvian Association of Employers of Baking and Pastry, which seeks to enhance the value and quality of various breads in the country. |
Interbank Business Model/ Social Innovation |
www.interbank.com.pe |
Owned by Intergroup Financial Services, Interbank is a medium-size Peruvian financial institution, with a market share of 11.2% by assets, serving 1,400,000 clients. Interbank is a top contender in the retail segment, boasts the country’s largest Automated Teller Machines (ATMs) network, and also sells insurance. Since 2002, it has been ranked by business magazines among the top ten best companies to work for in Peru and the best bank to work for in Peru. Its social responsibility efforts are focused on providing education and health care services and sponsoring environmental and cultural initiatives. Interbank’s support totals US$20 million per year. It offers 200 full scholarships to college students, and promotes entrepreneurship and leadership. In the area of public health, the company is also one of the biggest donors. Interbank’s employees supported “Hospital del Niño”, donating 150 blood units to young patients in the burns unit. In the cultural arena, Interbank sponsored a national competition which offers to the 24 winning works an exhibition in the Torre Interbank gallery. Conscious of its environmental and ecological impact, Interbank has signed agreements with cities for the upkeep of parks and gardens. |
Astrid y Gastón Product Innovation |
www.astridygaston.com |
Founded in 1994, Astrid y Gastón is a medium-size for-profit firm but equally dedicated to improving social well-being. What started as ‘Astrid y Gastón’, a French restaurant in Lima, has now become a Latin American restaurant chain with a global presence. Representing the “new Peruvian cuisine”, their restaurants are in Quito, Santiago de Chile, Bogotá, Caracas, Mexico, Madrid and Panama. In 2003, they launched the cellar-style restaurant ‘T’anta’ followed by ‘La Mar’ with the traditional Peruvian marinated fish ‘cebiche’ and “Los Hermanos Pascuale” for barbecue. Astrid and Gastón, the restaurant’s owners, have become ambassadors for Peruvian cuisine. They transform 1,500 traditional recipes a year and reinvent them as haute cuisine. They promote indigenous agricultural products by using traditional and locally sourced ingredients, training street vendors to meet required health standards, and contributing to Peru’s youth with a Chef School. They believe their success derives from taking advantage of what they call “a treasure that belongs to all Peruvians”, referring to the variety and quality of local agricultural products and the rich cuisine with roots in the indigenous population. In 2009, Gaston Acurio’s achieved revenues of US$100 million and plans to invest US$12 million in 2010. |
Buenaventura Large Firm/CSR |
www.buenaventura.com |
Founded in 1953, Compañía de Minas Buenaventura is Peru's largest publicly traded precious metals company and a major holder of mining rights in Peru. The company is engaged in the mining, processing, development and exploration of gold, silver and other metals via wholly owned mines, as well as through its participation in joint exploration projects. Buenaventura currently operates several mines in Peru. In 2009, Buenaventura reported operating revenues of US$881.5 million. In order to raise awareness among the workforce and reduce accidents and injuries, Buenaventura trains workers to detect, identify and record all of the hazards related to each of their tasks, makes safety tours to demonstrate active leadership through the example of each mine’s general manager, and provides on-site theoretical and practical training. In 2009, its fatal accident frequency rate (FAFR) fell by 50% compared to 2008. By improving living standards it is an ally in the quest to achieve the integrated development of the surrounding communities. One of its social goals is to improve access to and management of the watershed system surrounding its operations by promoting the construction of dams, canals and irrigation systems. For example, in Uchucchacua, under an agreement with PRONAMACHS and the Community of Oyón, Buenaventura created a program to recover 20 hectares of degraded pasturelands, which benefited 600 members of the local community. It also offers electric power transmission and engineering consulting services. Currently, Buenaventura complies with the highest environmental standards and is committed to corporate governance best practices. In 2009, Germanischer Lloyd renewed the ISO certification for Buenaventura’s Julcani, Orcopampa, Uchucchacua and Antapite mining units, and granted certification to Shila-Paula mine for the first time. In 2010, Buenaventura implemented an Environmental Management System based on the ISO 14001 standard. |
Ciudad Saludable Social Innovation |
www.ciudadsaludable.org |
Founded in 1989, Ciudad Saludable works in partnership with municipalities to improve the health and living conditions of people living in Peru’s poorest areas by turning waste collection in urban slums into a profitable enterprise. Solid waste management is a serious problem in Peru. The organization has created employment and organized over 1,500 waste collectors. In upscale suburbs, where the city government collects the trash, waste collection payment rates are below 40%, whereas in the districts where Ciudad Saludable’s microenterprises work, payment rates are over 80%. The services are more dependable and less expensive than those provided by municipal governments. Through the use of incentives, women and children are targeted and encouraged to pay a modest monthly fee for trash collection. With health promotion messages, the organization emphasizes that waste collection will improve their family’s health at a cost equivalent to just one bottle of beer each month. Ciudad Saludable regularly rewards its customers: either with gifts, such as kitchen baskets, upon receipt of early payment, or by planting trees in front of their houses. This entity has collaborated in the development of the first laws to regulate the activities of waste recyclers in Peru, as well as Latin America. It has established two other organizations: Peru Waste Innovation, a consulting firm specializing in solid waste management, and Healthy Cities International (New York), which is in charge of replicating Ciudad Saludable’s model worldwide. In 2008, Albina Ruíz, Executive Director of Ciudad Saludable, received the Energy Globe Award trophy in the Earth category. |
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